Small business marketing is no different from marketing business of a larger size. All digital marketing strategy and web development need to scale in one way or another based on the size of the company and the budgetary constraints. Well, there is one difference, and it has nothing to do with the … [Read more...] about Small Business Marketing: Adopting a Blue Ocean Approach
WordPress Does More Than Democratize Publishing – It Makes You Numble
I have always loved WordPress Founder Matt Mullenweg's mantra of Democratizing Publishing. When I found WordPress, long before we realized its power to launch a career - it gave me a voice. Often when I speak about The New Age of Content or Stop Selling and Start Solving Problems I refer to how … [Read more...] about WordPress Does More Than Democratize Publishing – It Makes You Numble
New Year, New You—A Copywriter’s Guide to Getting Organized
The question was posed to me the other day: Are you a fast writer? No. No, I’m not, I answered. From my first term paper in college, when I became aware of such a metric, I was sure that I was slower than just about everyone else. I had this sense, though no evidence, observed or tangible, that I … [Read more...] about New Year, New You—A Copywriter’s Guide to Getting Organized
Our Favorite Podcasts
Today, we talk about our favorite podcasts. Of course excluding our digital marketing podcast, The New Marketing Show, today we hear from three members of Trinity Web Media WordPress Development and Digital Marketing Agency. Our favorite podcasts run the gamut between true crime, business, … [Read more...] about Our Favorite Podcasts
Email Marketing Tips
Need some simple email marketing tips? Start here: are you treating all your email subscribers the same? We talk a lot about personas and behaviors, and email is no exception. Greg Taylor talks about the value of list segmentation and providing emails to your audience with resonating content. Do it … [Read more...] about Email Marketing Tips
Nonprofit Marketing Basics
Nonprofit marketing or cause-related marketing is nothing new. Nonprofits rely on days like Giving Tuesday to boost donations and awareness. Like everything else, to succeed in this competitive space, you need a solid nonprofit marketing strategy. We realize we cannot write an article and give … [Read more...] about Nonprofit Marketing Basics