Small business marketing is no different from marketing business of a larger size. All digital marketing strategy and web development need to scale in one way or another based on the size of the company and the budgetary constraints.
Well, there is one difference, and it has nothing to do with the budget, size of business or anything like that — all small companies want to copy one another. If Joe’s Cafe is successful at doing XYZ, then you can bet that Bill’s Luncheon will copy what they are doing and attempt to execute the same marketing plan. Smart marketers call this approach living in the Red Ocean — a place where there is tons of competition, and no one can fundamentally tell Joe and Bill apart.
Trinity Web Media encourages all our clients to express their uniqueness, by swimming in the Blue Ocean and disregarding the Red Ocean.
WHAT IS BLUE OCEAN STRATEGY?
Made popular by W. Chan Kim & Renée Mauborgne in their classic book, Blue Ocean Strategy coined the terms ’red ocean’ and ‘blue ocean’ to describe the market universe. The blue ocean describes the disruption of industry and empowerment by uniqueness, and the red ocean is the opposite, swimming with the sharks who draw blood and feed on the competition.
Small Business Marketing & The Blue Ocean Approach
Why launch a digital marketing strategy, social media plan, or web development that mimics other people, your competition, and plays into their strengths. I do not understand why business owners are content with doing what others do, and achieving mediocre results at best.
In the upcoming weeks, The Trinity Web Media digital marketing and WordPress team will discuss the Red Ocean marketing approaches that small business take and give you Blue Ocean alternatives that make sense and achieve results. (It’s all about results.)
This is going to be fun…