Creating effective content is essential for all content marketing strategies. Too often we witness others creating content for the sake of creating content or checking a box versus creating content with a purpose. How do we define effective? To keep things simple, I think we define effective … [Read more...] about Creating Effective Content
There has always been a debate on which works better Microsites or Landing Pages when it comes to conversion. Since they are both very different -- our answer is it depends. It depends on the campaign objectives and the campaign strategy itself. First off, let's discuss the differences between each … [Read more...] about Microsites or Landing Pages: Which Works Best and When Do I Use Them?
A lot of people ask us why retargeting works so well for brands. Successful digital marketing relies on a couple of premises: get people's attention, offer them something of value and if that does not work -- a way to bring them back to you again. For this article we are going to focus on the third … [Read more...] about Why Retargeting Works
Small business marketing is no different from marketing business of a larger size. All digital marketing strategy and web development need to scale in one way or another based on the size of the company and the budgetary constraints. Well, there is one difference, and it has nothing to do with the … [Read more...] about Small Business Marketing: Adopting a Blue Ocean Approach
I have always loved WordPress Founder Matt Mullenweg's mantra of Democratizing Publishing. When I found WordPress, long before we realized its power to launch a career - it gave me a voice. Often when I speak about The New Age of Content or Stop Selling and Start Solving Problems I refer to how … [Read more...] about WordPress Does More Than Democratize Publishing – It Makes You Numble
The question was posed to me the other day: Are you a fast writer? No. No, I’m not, I answered. From my first term paper in college, when I became aware of such a metric, I was sure that I was slower than just about everyone else. I had this sense, though no evidence, observed or tangible, that I … [Read more...] about New Year, New You—A Copywriter’s Guide to Getting Organized