The question was posed to me the other day: Are you a fast writer? No. No, I’m not, I answered. From my first term paper in college, when I became aware of such a metric, I was sure that I was slower than just about everyone else. I had this sense, though no evidence, observed or tangible, that I … [Read more...] about New Year, New You—A Copywriter’s Guide to Getting Organized
Many of the conversations had about marketing these days skew toward the technical, like search engines constantly updating their algorithms to try get a little closer to matching search intent rather than keywords in your content marketing and web development. Even if you get lost in the jargon, … [Read more...] about How Do You Gain a Competitive Edge in Business?
We’ve touched upon, in earlier blog posts, both the undeniable benefits and the inevitable rigors of blogging on a consistent basis. At the onset, it always seems like such a simple thing to do; every few days, give your audience a little insight into what you’re doing. But, as the workload mounts … [Read more...] about How To Write a Blog Post That Will Reach Your Target Audience
How Important Is a Blog to your brand? Does having a blog even matter any longer? Why should our company have a blog? These are all good questions when it comes to your digital marketing and content marketing strategy. This week on The New Marketing Show we dive into this topic and provide you … [Read more...] about Episode #26 The New Marketing Show: How Important Is a Blog To Your Brand
What is an effective testimonials page? The afterthought of so many websites. Formulaic quotes that may or may not be authentic, but do say little to close to nothing about the kind of work that’s done and how effective it really is. All of them organized neatly on a sterile page that looks as … [Read more...] about How to Create an Effective Testimonials Page
The white paper developed a bit of bad reputation in recent years because, in too many circles, something much closer to a watered-down sales brochure was being passed off by the same name. Even before then, most industries had started to adapt the whitepaper—admittedly, about as generic a name as … [Read more...] about What Could a White Paper Do for You?