Content Marketing is nothing new to Trinity Web Media. Here are the answers to many content marketing FAQ we often address with our clients. Trinity Web Media believes in a strong content marketing strategy – one that is helpful to your audience, customers, and helps your brand positioning.
What is content marketing?
Content marketing is the act of posting content (articles, podcasts, videos, social media updates etc.) to your website to help solve problems, position your brand as subject matter experts and enhance your website’s search results.
Should I use content marketing?
Yes, every digital marketing strategy needs to have a content marketing component. Content marketing is also the only proven SEO tactic that has remained effective through all search engine algorithm changes.
Does content marketing work?
Without a doubt. Content marketing is a proven and essential component of digital marketing strategies. If you not creating content for your WordPress site (or any other website) you are missing out on valuable opportunities.
How does producing content without selling help my business?
Great question. When you produce content that is not sales material and truly helpful you enhance your brand’s perception as a subject matter expert. If your content is relevant, helpful and helps solve problems — your brand and site becomes a trusted resource. Yes, this may seem like a long play when it comes to business development, but it is not one to be shortsighted.
How often should I post content?
Content marketing frequency depends on various factors. Trinity Web Media places a high priority of quality over frequency. We recommend you create a content schedule that mixes various mediums on a frequency that you can maintain regularly.
Does content marketing help SEO?
Yes. Yes. Yes. In our competitive digital world, search engines place a high priority on quality, relevant content to work in conjunction with your intended search terms and phrases.
How does my content get more traffic?
Producing good content is half the battle. The other half of the battle is having your content optimized for your industry, and also having an effective content broadcast strategy in place.
Content marketing is one of the most effective forms of digital marketing when done correctly with dedication and good strategy. Let us know if you have any other questions we should add to our Content Marketing FAQ archive.
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