Many of the conversations had about marketing these days skew toward the technical, like search engines constantly updating their algorithms to try get a little closer to matching search intent rather than keywords in your content marketing and web development. Even if you get lost in the jargon, … [Read more...] about How Do You Gain a Competitive Edge in Business?
Lately our content has been talking about what makes a good marketing partner. There are attributes that make some agencies better marketing fits than others, but I wanted to address what makes Trinity Web Media a good marketing partner for you. (Or what makes you a good fit for … [Read more...] about What Makes Trinity A Good Marketing Partner
What is an effective testimonials page? The afterthought of so many websites. Formulaic quotes that may or may not be authentic, but do say little to close to nothing about the kind of work that’s done and how effective it really is. All of them organized neatly on a sterile page that looks as … [Read more...] about How to Create an Effective Testimonials Page
For all the thought we invest in developing a distinct brand and a pointed marketing campaign, it’s surprising how little of it goes into engaging that attention once we’ve got it and, ultimately, converting it to something of any real consequence. It’s almost as though we’ve become so obsessed with … [Read more...] about Are You Considering Your Website’s Usability
The New Marketing Show was an idea Kevin and I had since we merged companies. We wanted to dive into more rich media content last August, but we were not sure about diving into podcasting. The one thing we knew is that the world does not need another marketing show or WordPress podcast. We took our … [Read more...] about What We Learned From The New Marketing Show Podcast Launch
As 2017 winds down, it's essential for businesses to look back on the year and assess what worked for the company, and what did not. What contributed to the success of your campaigns? Number crunching and analytics will give you the data-backed answers you are looking for. However, it is important … [Read more...] about Gratitude Propels Business