I have always loved WordPress Founder Matt Mullenweg’s mantra of Democratizing Publishing. When I found WordPress, long before we realized its power to launch a career – it gave me a voice. Often when I speak about The New Age of Content or Stop Selling and Start Solving Problems I refer to how WordPress’ manta of democratizing publishing helped me find my voice. However, with a voice comes responsibility and empowerment.
Empowerment allows you to experiment, be different, pave your path and make deliberate choices to stay nimble. When you are running a digital marketing agency disguised as a WordPress Development company that solves business problems being nimble is everything.
Yes, WordPress not only gives you a voice and democratized publishing it allows you to run a nimble business. When it comes to content marketing and digital marketing strategies for small business staying nimble (or fluid as I sometimes refer to it) makes everything that much better.
Here’s a Recent Example: One of our clients is appearing on a syndicated radio show and wants to run a small contest for a service they provide. Trinity Web Media gets involved, creates a WordPress popup using OptinMonster, spins up a WordPress page and redirects a simple url (for radio listeners) to the new page. Did I mention we found out about our client’s opportunity less than 24 hours before the appearance when we sprung into action?
That’s how we use WordPress to stay nimble. If you are willing to run a business that solves problems and link up with the right WordPress developer — the sky is the limit.
Without WordPress and our dedication to become WordPress experts in NJ — Trinity would not be where we are today. Thank you Matt for your vision and Thank you to the WordPress core team who makes this thing better and better.