Setting content marketing expectations is essential. Not all content is created equally, and not all content serves the same purpose. If you try to use one-size-fits-all (audiences) content marketing approach, you are sure to fail. It's easier to set and measure goals when you set … [Read more...] about Setting Content Marketing Expectations
FIVE Rules of Digital Marketing
I think the title the Five Rules of Digital Marketing may be a but misleading. May we should consider this post more along the lines of Constraints of Digital Marketing or Principles, but I think you know where this is going. I am going to spout off some marketing rhetoric in hopes people understand … [Read more...] about FIVE Rules of Digital Marketing
Democratizing Marketing & Broadcast
With the Fourth of July upon us, Trinity Web Media, a New Jersey WordPress Development Company, wishes everyone a happy and safe Fourth. As we take time to celebrate our freedoms and the signing of the Declaration of Independence, we wanted to talk about the various platforms available to … [Read more...] about Democratizing Marketing & Broadcast
Creating Effective Content
Creating effective content is essential for all content marketing strategies. Too often we witness others creating content for the sake of creating content or checking a box versus creating content with a purpose. How do we define effective? To keep things simple, I think we define effective … [Read more...] about Creating Effective Content
Microsites or Landing Pages: Which Works Best and When Do I Use Them?
There has always been a debate on which works better Microsites or Landing Pages when it comes to conversion. Since they are both very different -- our answer is it depends. It depends on the campaign objectives and the campaign strategy itself. First off, let's discuss the differences between each … [Read more...] about Microsites or Landing Pages: Which Works Best and When Do I Use Them?
Why Retargeting Works
A lot of people ask us why retargeting works so well for brands. Successful digital marketing relies on a couple of premises: get people's attention, offer them something of value and if that does not work -- a way to bring them back to you again. For this article we are going to focus on the third … [Read more...] about Why Retargeting Works