The more I’ve thought about blog posts for my audience, the more I’ve tended to overthink the writing. (Or the lack thereof.) It’s a rabbit hole we’ve all spiraled down a time or two. But, with a little separation, it quickly becomes apparent that the best approach to both is the most … [Read more...] about How To Write Blog Posts People Will Read
Let's discuss blog goals and how to obtain them. I’m against pretty much anything that tries to convert writing from a creative process to a clinical analysis. But, with the overwhelming amount of data that’s available for a given post or subject anymore, it’s ignorant to try to dismiss it and keep … [Read more...] about Blog Goals: How to Write Clickable Blog Post Titles
Welcome to our newest social media monthly segment- The Trinity Web Media Monthly Social Media Shoutout. Not only to us digital marketing companies, but for most of us, social media has become a part of our everyday life. As marketers, this is especially true for our team. Our work centers around … [Read more...] about January Social Media Shout Out
Working at home...If you’re reading this while you’re working from home, you’re not alone. Or, rather, you are—this isn’t a cryptic message to run for your life—but you’re also not. A recent study found that we telecommuters are one of the fastest growing segments of the American workforce, and that … [Read more...] about Working At Home and Success
The continuing saga of Evergreen Content. Last weekend, I walked into a big-box store and was a few aisles deep before I realized I was humming along to “Pocketful of Sunshine.” Huh, I thought. Wonder whatever happened to Natasha Bedingfield. Nine years ago, you couldn’t avoid that song. But when it … [Read more...] about What’s the Right Balance Between Topical and Evergreen Content?
As 2017 winds down, it's essential for businesses to look back on the year and assess what worked for the company, and what did not. What contributed to the success of your campaigns? Number crunching and analytics will give you the data-backed answers you are looking for. However, it is important … [Read more...] about Gratitude Propels Business