Welcome to our newest social media monthly segment- The Trinity Web Media Monthly Social Media Shoutout. Not only to us digital marketing companies, but for most of us, social media has become a part of our everyday life. As marketers, this is especially true for our team. Our work centers around online brand presence but as consumers, we interact with the brands that are important to us.
We thought it would be fun to identify some of the social media heroes that our team members personally follow.
Social Media Shoutouts
First up, here are two of my favorite social media accounts. (I think that after a while you start to see some similarities to all the accounts I love.)
Zach and Zoey Sweet Bee Farm
I love this brand for so many reasons. Their story is heartfelt and begins when the family relocated to Hunterdon County. Their young son with asthma experienced heightened allergies from the rural setting. It was a concept called immunotherapy where raw honey is consumed and your body acclimates to the pollen in the environment that led to relief to their son and this venture.
Zach and Zoe Sweet Bee Farm is a family owned honey farm located in Stockton, New Jersey. The honey is absolutely phenomenal, their message is wholesome and the brand does a fantastic job educating their audience about the health benefits of the product.
Their Facebook and Instagram streams are filled with vivid, eye-catching posts that beautifully portray honey and the family’s passion.
Their products are available on their website, Amazon, and through various vendors including Wholefoods.
Basil Bandwagon is a two location (Clinton & Flemington, New Jersey) “complete” natural market. They believe in offering healthier options and carry an abundance of local, organic, and sustainably harvested foods. Visiting their store is an experience. Besides grocery and food items they also carry supplements, vitamins and a full array of healthy lifestyle products.
I really like how the brand leverages social media to educate, inform, and pass along pertinent information. They do a fantastic job of infotainment. (A term you should get used to this year.) In other words, education or informing their audience while remaining entertaining.
The best example of this are the videos they produce regularly. They are by far the reason I check their feed when I have the opportunity. Check them out below!
Next month our social media expert, Tami Harvey, will be sharing her social media shoutouts. Let us know your favorite social accounts by hitting us up on Twitter (@trinitywebmedia) or by using the hashtag #trinitywebmediashoutout on Instagram.