This is a simple question: What Does Your Brand Say? A few months back, a friend sent me a draft of her book and asked if I would proof it. It had already been through several rounds of editing at that point, but she trusted me to give both the draft a thorough read and her my honest feedback. We … [Read more...] about What Does Your Brand Say?
If you still think of bloggers as super-enthusiastic people about super-boring things (virtual medieval communities, all things cats), pause the Friends marathon and follow along with us here for a few minutes because we’re about to introduce you to one of the most effective ways to market your … [Read more...] about Four Steps to Finding Your Blogging Voice
Social Media can be a brand’s most prominent voice. It can also be an area of grave communication mistakes. Today, many customers turn to Facebook, Yelp, Twitter, and Instagram to address their thoughts and opinions. Addressing customer woes is now a significant part of digital media management. … [Read more...] about How to Handle a Social Media Crisis
There is content that does well, and then there is content that does well on social media. What is the difference? How you approach promoting and sharing content on social media is essential because people absorb social media posts quickly and in large volume. What stands out to someone whose feed … [Read more...] about Social Content that Rocks- Optimizing Content for Social Media
If there is one thing that we've learned in our industry, it is that finding inspiration to create optimal content is critical. How we curate content through inspiration comes in many forms. Discussions with our clients, industry trend research and team pow-wows are all key to gauging what types of … [Read more...] about Digital Marketing Strategies: How Inspiration Steers Success
Trinity Web Media is a goal-oriented digital marketing company. So, naturally, conversations with new and existing clients often revolve around learning more about the brand and what objectives we are working towards achieving. One of the most common responses we hear during these discussions is … [Read more...] about Why Revenue Growth Shouldn’t Be Your Marketing Goal