• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Solutions
    • Web Design & Development
    • Digital Marketing Services
    • Content Creation & Media Development
    • WordPress Maintenance Plans
    • Custom Privacy Policies
  • FAQ
    • Web Design FAQ
    • Digital Marketing FAQ
    • Content Marketing FAQ
    • Social Media FAQ
  • Portfolio
  • About
  • Articles
  • Podcast
  • Contact

Trinity Web Media

The Digital Marketing & WordPress Development Experts

Creating Effective Content

April 3, 2019 by Greg Taylor

Creating Effective Content

Creating effective content is essential for all content marketing strategies. Too often we witness others creating content for the sake of creating content or checking a box versus creating content with a purpose.

How do we define effective? To keep things simple, I think we define effective content as meaning anything video, post, article, podcast, or whitepaper that works towards a business or brand goal. If you feel like you are creating content for the sake of creating content and are going at things without a purpose you have two choice: quit or get better. (Keep reading if you choose the latter.)

Content Marketing is a long play, which can get frustrating. I know first hand how hard it is to create effective content and not see results for a duration of time. We want you to stick with it and get better — so here are some tips that we abide by that work for Trinity Web Media’s digital marketing team.

Tips For Creating Effective Content

• Know your goals: What are trying to do with your content? Build awareness, increase search, get notice, or convert visitors — pick one for each piece of content you produce.

• Know the audience: When you know your audience and what is important to them the messaging falls inline. Also, when you are familiar with the audience you also know where to broadcast the content to drive the point across.

• Create content that makes you proud: It should go without saying, but if you are not excited about your work and what you publish, how can you expect anyone else to be excited? The WordPress development, content marketing, social media marketing and the digital marketing space is noisy — for you to be noticed you need to be exceptional.

“Be undeniably great.” – Steve Martin

• Stay in tune with the metrics: You will not change what you do not measure. Measure often, iterate often — review, refine, repeat constantly.

Types of Content Marketing

The above infographic from Boston Interactive is so good we decided to use it vs. creating our own. This infographic perfectly lays out various types of content, the associated goals, and the role content plays in the bigger picture.

Trinity Web Media WordPress Development

Filed Under: Digital Marketing 101

What our clients say…

Jay Baer

If you need to take your web/digital program to the next level, these are the guys to see. Fast, honest, innovative and totally on top of it. Highly recommended! • Jay Baer – NY Times Best-selling Author, Founder/President – Convince and Convert

Primary Sidebar

Topics

  • Behind The Scenes
  • Business Insight
  • Digital Marketing 101
  • Marketing Tools
  • Press Releases
  • Social Media
  • The New Marketing Show
  • Trinity Cares
  • Trinity Web Minute
  • Uncategorized
  • WordPress

Some kind words…




Footer

Need Help?

Talk to us.

Trinity Web Media is located in Hunterdon County, NJ and all projects are proudly built with US talent.
_
About Us
Services
Contact Us

In the heart of Sergeantsville, NJ our team works on the second floor of a historic building.
_
541 Rosemont Ringoes Road
Stockton, NJ 08559

Feel free to contact us via email or the old fashioned way. We know sometimes it’s nice to talk to a real person.
_
t: +1 (908) 917-5001

© 2023 · Trinity Web Media • New Jersey Web Design by Trinity Web Media • Privacy Policy