A WordPress project can come in many shapes and sizes, but planning the project out is the one constant for every project. For years we struggled with what tool was right to plan a WordPress project. I used this new shiny planner or this technical web wireframe tool, and all I did was complicate … [Read more...] about My Favorite WordPress Project Tool
More About Web Content Accessibility Guidelines
Is your WordPress site compliant with modern Web Content Accessibility Guidelines? If you are like most WordPress Developers or Web Designers you are probably scratching your head with wonder and confusion. Today, let's discuss what it means for your site to be compliant and tools to use. Web … [Read more...] about More About Web Content Accessibility Guidelines
Why Retargeting Works
A lot of people ask us why retargeting works so well for brands. Successful digital marketing relies on a couple of premises: get people's attention, offer them something of value and if that does not work -- a way to bring them back to you again. For this article we are going to focus on the third … [Read more...] about Why Retargeting Works
Episode #55 The New Marketing Show: Blue Ocean Marketing For Small Business
This week on The New Marketing Show Kevin and Greg discuss Blue Ocean Marketing vs. Red Ocean. Based on the book Blue Ocean Strategy by W. Chan Kim, Renée Mauborgne, we talk about how doing what everyone else does with digital marketing and web development and living in a world of competition … [Read more...] about Episode #55 The New Marketing Show: Blue Ocean Marketing For Small Business
Marketing Data Transparency
Marketing Data transparency is key to any reasonable and fruitful collaboration. Without knowing the exact metrics of how certain parts of your digital marketing or web development performs you are still guessing. Data is key to understanding what to do next and typically tells a bigger story. … [Read more...] about Marketing Data Transparency
Small Business Marketing: Adopting a Blue Ocean Approach
Small business marketing is no different from marketing business of a larger size. All digital marketing strategy and web development need to scale in one way or another based on the size of the company and the budgetary constraints. Well, there is one difference, and it has nothing to do with the … [Read more...] about Small Business Marketing: Adopting a Blue Ocean Approach