This week on The New Marketing Show Kevin and Greg discuss Blue Ocean Marketing vs. Red Ocean.
Based on the book Blue Ocean Strategy by W. Chan Kim, Renée Mauborgne, we talk about how doing what everyone else does with digital marketing and web development and living in a world of competition yields little to no results.
When you separate your business and market to your strengths, you now have a competitive advantage over others in your industry. Kevin and Greg also raise the interesting point of what once was a blue ocean marketing strategy now may have moved into the red ocean.
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While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit