We can all agree finding an "expert" in digital marketing these days isn't difficult. What's more important than ever is having the proper criteria in place to vet them and their work. Many companies are quick to promise you the world in results, but these "experts" are often nothing but … [Read more...] about How to Vet Digital Marketing “Experts”
Being Authentic on Social Media
In the world of business, as much as some companies try to make it seem, not everything is glitz & glamour. When you scroll down the feed of most brands, it always feels like everything is positive, but behind the scenes, that's not always the case. There's often a big difference between what's … [Read more...] about Being Authentic on Social Media
Influencers vs. Ambassadors
It's no secret that there is a buzz around social media influencers, but not everything is always as it seems. For those of you with access to HBO, we highly recommend you check out their new series, "Fake Famous." The show revolves around the concept behind influencers and ambassadors and how their … [Read more...] about Influencers vs. Ambassadors
Charging Clients Accordingly for What You Do
Are you charging your clients accordingly for what you do? At times, it can feel like you're providing clients with so much value, but not seeing anything in return. This is when you have to reflect on how you're charging for work and where to draw the line. If you don't charge for what you do, it's … [Read more...] about Charging Clients Accordingly for What You Do
The Value of Site Architecture
It's no secret there are tons of moving parts that go into a successful web build. When it comes to the development process, it can be easy to overlook a few crucial details that can make or break your site—one of those being our topic for today; site architecture. Site architecture is … [Read more...] about The Value of Site Architecture
How Do Websites Work? 3 Things to Know
When it comes to exactly what goes on behind the scenes of web development, there are three major components you should be aware of. As simple as some of these concepts may be, it's important to understand each aspect a much as the next. For those who are a little less tech-savvy, this is the … [Read more...] about How Do Websites Work? 3 Things to Know