Trinity Web Minute

User generated content is all around us. When you are planning your next trade show or special event give your audience opportunities to create user generated content for your brand. Greg Taylor discusses his experience and creates some user generated content for Meinel at the NAMM trade show in … [Read more...] about User Generated Content Ideas

Relevant content is so important to any digital marketing campaign. Greg Taylor of Trinity Web Media discusses various ways to produce relevant content and staying current with your intended audience. Creating relevant content allows you to exercise your subject matter expertise, help potential … [Read more...] about How To Produce Relevant Content For Your Audience

Learn how to tell a story that connects your story to real people. There are five basic steps to storytelling. These steps are the same whether you are telling a fireside story, your brand story or a tall tale to your friends. Set the stage, Introduce the conflict, Bring the story to a climax, Tie … [Read more...] about How To Tell A Story

Sometimes the role of sales and marketing are blurred, and sometimes the role of sales and marketing are quite clear. When Sales has a defined sales process that is established and proven, it's marketing's job to support that sales process and the team. Conversely, if a sales department does not … [Read more...] about The Role of Sales and Marketing

Without setting marketing goals you have no idea how your campaigns or initiatives are performing. Marketing Goals are one of the most overlooked items when small businesses are executing their digital marketing strategies. Set marketing goals, review them often and tweak as needed for the successes … [Read more...] about Establishing Marketing Goals