Learn how to tell a story that connects your story to real people. There are five basic steps to storytelling. These steps are the same whether you are telling a fireside story, your brand story or a tall tale to your friends.
Set the stage, Introduce the conflict, Bring the story to a climax, Tie up all loose ends and provide closure and then the almighty conclusion.
Now more than ever digital marketing companies need to tell their personal story, the brand’s story and make sure it resonates with the audience.
For more tips of the art of storytelling, please check out Park Howell and the Business of Story podcast.
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