If you’re feeling overwhelmed with monitoring your social media progress, don’t worry, you’re not alone. With so much going on within social media, it isn’t easy to pinpoint exactly what you should be paying attention to. Do you work for more likes? Should you just get your followers up? Today let’s talk about the top 5 conversions to prioritize on social media.
Of course, every social media strategy is different, but the end goals often remain similar. Whether it’s a website visitor or a direct message of value, conversions through social media come in various ways.
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[Transcript]
Hey everyone, I hope you’re doing well, staying safe and healthy. Today I’m going to be talking a little bit more about social media and the top five conversions that you should prioritize.
Number five is going to be a follower slash, like a lot of people consider these vanity metrics. So that’s why it’s going to be a number five. As much as it’s important to keep track of this metric. It really isn’t a great representation if your social media is truly converting and working towards your goal.
Number four is going to be a comment of value. So no, I’m not talking about 100 emojis or a fire emoji. This is going to be a comment that truly interacts with your content and can help you measure how well people are engaging with your posts.
At number three is a share or save. if people are sharing or saving your content, that’s a good indicator that you’re providing them with value.
Coming in at number two is a website visit. Depending on the overall goals of your social media strategy, this could be number one, but for the sake of conversation number two is a website visit.
Number one is a direct message of value. Aside from the spam message we all get, you’d be amazed by how much conversion can go down in the DM. Stay on top of your inbox, interact with your followers, engage in your niche’s community and watch how much your business grows.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit