Let’s say you achieved the results you wanted, but your process was entirely flawed. Although you get the end product you wanted, we consider this impartial thinking “results bias.” Sure, you may feel as if you have a process solidified by getting what you want out of it, but it won’t be scalable at the end of the day. To have a successful business model, you need to evaluate every part of your process and how you achieved results.
Always consider the complete picture when it comes to achieving your goals. A “results bias” mindset can be one of the quickest ways to take your business from the top, all the way back down to the bottom.
[Transcript]
Hey everybody, thanks for checking out another bonus episode of the New Marketing Show. You know, I just had something pretty frustrating. And we’re moving things in reels and trying to get a clear, concise point across in 30 seconds is really difficult. So bear with us as we flesh this out. But today, people on the internet, I want to talk to you about a result bias.
So what is results bias? results bias is you thinking that based on results that you got, let’s say a positive result that you did everything right in order to achieve that result, flawed thinking, because a lot of times what happens is you make wrong decisions. Things don’t fall your way things out of your control happen, your processes may be jacked or broke, but you still get your desired outcome.
It’s dangerous to, it’s dangerous. When this happens, let me tell you why it’s dangerous when this happens, because what happens is, you’re going to rely on that, you know, in your, your mental and your, your mental muscles, or whatever you want to call it, you know, you’re going to rely on that recall, to do X, Y, and Z in order to achieve what you want to.
So I think that more importantly, is when you go ahead and you do something and you get the wrong result. Look back at your process and say, did we do everything right? We did this right? We did this right up? Maybe we did this wrong? Let’s change that. And maybe that would then influence the outcome? Or did you do this wrong this wrong this wrong, but still get the right result. See, what happens is, you know, in a lot of cases is a lot of times, people and businesses and marketing and everything is successful for no rhyme or reason. And they get the proper result that they want.
Although they did everything wrong, and you know, I would always say, you know, I know a bunch of people who are sort of successful despite themselves, you know, meaning like they get in the way they do everything wrong, but still, somehow, you know, things turn out. Okay. So what, what I would encourage you to do, and what we are, what we do at Trinity, and we’re going to keep doing more of a trinity is when we analyze, and we talk about the results of something that happens, rather than just talking about the results in the metric of the results.
We talk about the process, and how did we get to that result? Did we do everything right, but the results still turned out wrong? Okay, what can we review, find repeat? Did we do everything? Okay. And the result was, okay, see, in my mind, that would be an okay, correlation. Because, you know, there’s a correlation between, you know, the execution and the result.
So, there’s this a lot of times, you know, you have to go back and you look, you have to look, you have to evaluate your process, you have to evaluate in marketing terms, you have to evaluate your strategy, you have to evaluate your execution, to see where you are with the result. Now, look, sometimes you’re going to be the spice, just, you’re going to be successful, despite yourself. And that’s a good thing. But more times than not, it doesn’t mean that it’s the right thing to do.
You know, just because something works out, you know, all’s well that ends well, that type of thing. Just because everything is cool like that it in the end with the outcome, it doesn’t mean that it’s always gonna be that way. And it doesn’t mean that your process and what you did led you to that result, and all confusing, complicated shit. But I’m going to start talking more more about biases. I’m really, you know, getting into the psychology of decision making and processes.
And I’m reading a great book called The Inside Game, by Keith Law, and it’s about decisions and process making and they use baseball as a conduit. I’m a huge baseball fan. So it definitely makes it easier for me to digest. So I’m gonna keep talking about this stuff. Thank you so much for bearing with me and thank you so much for listening.
Thank you so much for supporting Trinity Web Media. I hope everybody is still safe, and being cautious and take care of their souls out there here in 2021. And we’ll talk to you soon.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit