So, you have a podcast, and now you need a podcast website, but you are not sure what makes a WordPress site for your show good. Don’t worry, Trinity Web Media’s WordPress Development has some answers for you.
The podcast website is like other websites you have for your company. For the sake of this article, think of your podcast as a product and something delivered to your market. If you were selling a product, what would be important to your audience to get them to buy the product? Information. Access. Availability. Right? The same is true for your podcast’s site (or dedicated podcast pages on a larger WordPress site.)
Tell people about who the podcast is for, what it is about and who is hosting (and guests) on the show. Give out host and guest bios, what topics you discuss and how often the show posts. This information gets people excited and starts to create a buzz for your show.
Visitors to your site should be able to listen to the show directly from the site. Place your latest episodes on the home page, the podcast archive page and wherever else makes sense based on your site’s architecture. All podcast hosting companies have embed codes for you to place in your WordPress Posts or Pages.
On every page give your audience a way to subscribe to your show. Use rectangular icons from your podcast syndication services with a strong call to action. While you will be tempted to list every single podcast service, it is always best to limit the audience choices to three. No more, no less.
These tips may seem like basic advice, but it’s incredible how many podcast websites miss these simple points. Put these three in action and watch your audience start to grow.