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Trinity Web Media

The Digital Marketing & WordPress Development Experts

The Value of People-to-People (P2P) Marketing

April 16, 2020 by Nate Baldwin

The Value of People-to-People (P2P) Marketing

With everything going on in the world, now more then ever, it is crucial to put a face on your brand. Within an industry obsessed with business-to-business / consumer-to-consumer marketing, we’re here to suggest something different; people-to-people marketing.

Everyone’s social media feeds are flooded with brands hiding behind their logos and not giving people a true taste of who they are. Why not find a way to stand out?

Here at Trinity Web Media, we specialize in bringing clients behind the mask. By providing a way for people to see who and what you truly are, your audience will grow with a sense of belonging. People-to-People marketing is one of the best ways to attract new clients and keep them within the fold.

Don’t get too caught up or over-the-top with all of your business jargon. In a world paralyzed with shock, people always welcome a friendly face.


[Transcript]

Hey everyone thanks for checking out another bonus episode of the New Marketing Show, Instagram, TV, YouTube, all that good stuff, you know, this is I’m gonna revisit a topic that I like to talk about that I’ve talked about a whole bunch.

And I want to talk about people-to-people marketing and and how we’re not marketing business to consumer right now or not marketing, especially logo or brand identity to consumer.

Now more than ever, it’s a great time to humanize your brand. And let everybody know who’s behind what you do, who you serve, and how you help. Reason being is you know, in nice fuckin times right now and things are going however they’re going right. Lesson you want to deal with is a nameless, faceless entity.

You know, the more that you can deal with people, you know, turning the media turning to me that you’re going to deal with, you know, Kevin, Greg and Nate most likely, you know, our faces are behind all of our stuff, you know, other big companies, you know, if you could put the people who are still handling business and taking care of your needs, in the forefront of what you’re doing,

Your brand is going to far exceed anybody who’s just standing behind, you know, the shield or the logo of their, their company, you know, now more than ever, it’s really time to make everything about people.

I’m sure that if you’re still operating, and sure that if you’re still, you know, trying to conduct business in some fashion, like always, you have some extraordinary people behind your brand.

Why not highlight them? And why not? Why not let them lend their face to the cost and lend their face and their expertise to whom you’re helping, helping, how you’re helping and how you’re making a difference through these trying times, you know, I hate fucking saying trying times or unpressed print unprecedented times, but that’s really what they are. I mean, all of us are tired, all of us are exhausted.

Nobody knows when normal life is going to continue. Nobody knows when normal business is going to continue. So we’re all just trying to do the best that we can.

Right now, more than ever, continue doing the best you can put the faces of the people who are doing the work in the forefront. And let’s see how that makes a difference in the long run. Hey, thanks so much for checking out our video checking out our podcast. We hope everybody is well out there.

If you need any help or need any want to have a conversation about any kind of marketing, please just ring us up. We’ll give you our ear and you know, we’ll try to help however we can. So until next time, talk to you soon.


More Episodes of The Trinity Web Minute

  • Follow These Accounts to Stay Updated on Instagram
  • Going Viral Doesn’t Equate to Social Media Success
  • Instagram Update: Adding Links to Your Story
  • How to Stay Sane as a Social Media Expert
  • Which DAWs Do We Use & Why?

Filed Under: Trinity Web Minute

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I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit

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