• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Solutions
    • Web Design & Development
    • Digital Marketing Services
    • Content Creation & Media Development
    • WordPress Maintenance Plans
    • Custom Privacy Policies
  • FAQ
    • Web Design FAQ
    • Digital Marketing FAQ
    • Content Marketing FAQ
    • Social Media FAQ
  • Portfolio
  • About
  • Articles
  • Podcast
  • Contact

Trinity Web Media

The Digital Marketing & WordPress Development Experts

Let’s Talk Landing Pages

June 17, 2019 by Nate Baldwin

Let’s Talk Landing Pages

Today’s Trinity Web Minute features Greg Taylor talking all about landing pages. He covers the importance of a landing page, what makes up a good one and how you can incorporate them into your strategy.

The design of your landing page should remain minimal in order to ensure your audience does not get distracted. Ultimately, the measure of a quality landing page is the level of conversion.

More questions about landing pages? Reach out to Trinity Web Media and we’ll get back to you as soon as possible.


[Transcipt]

Hey everyone, thanks for checking out another bonus episode of the New Marketing Show catching us on Instagram, TV, YouTube, wherever you’re getting this content, we appreciate you. Today, I want to talk about landing pages and the importance of a landing page and what makes a good landing page. So why would you need to use a landing page?

So we use landing pages when we’re trying to support our clients PPC efforts, we’re trying to sell a product, when we’re trying to bring somebody into some sort of a lead magnet, we want to make sure that they have a page that’s not distracting. And the user in the audience can come into that page do exactly what we need them to do, give us the information and then they can move on. A lot of times good landing pages, they don’t have any menus on them. Because why do you want somebody to come there, and then punch out and go somewhere else and kind of get lost down a rabbit hole.

The other things that they have is they breed trust, they are easy to understand the information, you know, a lot of bullet points, lot of different short sentences, lot of images, there’s a form in a logical place, preferably above the fold, as long as that fits in well with the design. But above the fold is you always want to have a good form above the fold. And when you’re creating a landing page form, you want to make sure that you have a simple form.

So we know that they’re there for a specific product, we know that they’re there for specific information. So let’s not ask them lots and lots of questions about what they’re looking for, because we already know based on them hitting that page. Stripped down with design, use a nice minimal design, use short sentences, use bullet points, have a form, have a distinct URL that makes sense so that if you’re driving somebody from an ad, let’s say for a water bottle, make sure that the URL can be water dash bottle so that it all ties in and such a breed trust.

Have some trust factors on there if your product is on TV or in Forbes or anything like that. Put some of that stuff in there, and that’s going to go ahead and make everything just convert better.

At the end of the day, when all said and done, a landing page, a good landing page has a high conversion rate. And we want to make sure that we’re stripping away any of the other distractions. So, hey, thanks for checking us out. For more information on landing pages or whatever else you can always catch us at Trinitywebmedia.com, and you can listen to our podcast there at Trinitywebmedia.com/iTunes.

More Episodes of The Trinity Web Minute

  • Follow These Accounts to Stay Updated on Instagram
  • Going Viral Doesn’t Equate to Social Media Success
  • Instagram Update: Adding Links to Your Story
  • How to Stay Sane as a Social Media Expert
  • Which DAWs Do We Use & Why?

Filed Under: Trinity Web Minute

What our clients say…

I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit

Primary Sidebar

Topics

  • Behind The Scenes
  • Business Insight
  • Digital Marketing 101
  • Marketing Tools
  • Press Releases
  • Social Media
  • The New Marketing Show
  • Trinity Cares
  • Trinity Web Minute
  • Uncategorized
  • WordPress

Some kind words…




Footer

Need Help?

Talk to us.

Trinity Web Media is located in Hunterdon County, NJ and all projects are proudly built with US talent.
_
About Us
Services
Contact Us

In the heart of Sergeantsville, NJ our team works on the second floor of a historic building.
_
541 Rosemont Ringoes Road
Stockton, NJ 08559

Feel free to contact us via email or the old fashioned way. We know sometimes it’s nice to talk to a real person.
_
t: +1 (908) 917-5001

© 2023 · Trinity Web Media • New Jersey Web Design by Trinity Web Media • Privacy Policy