Today’s Trinity Web Minute features Greg Taylor talking all about landing pages. He covers the importance of a landing page, what makes up a good one and how you can incorporate them into your strategy.
The design of your landing page should remain minimal in order to ensure your audience does not get distracted. Ultimately, the measure of a quality landing page is the level of conversion.
More questions about landing pages? Reach out to Trinity Web Media and we’ll get back to you as soon as possible.
[Transcipt]
Hey everyone, thanks for checking out another bonus episode of the New Marketing Show catching us on Instagram, TV, YouTube, wherever you’re getting this content, we appreciate you. Today, I want to talk about landing pages and the importance of a landing page and what makes a good landing page. So why would you need to use a landing page?
So we use landing pages when we’re trying to support our clients PPC efforts, we’re trying to sell a product, when we’re trying to bring somebody into some sort of a lead magnet, we want to make sure that they have a page that’s not distracting. And the user in the audience can come into that page do exactly what we need them to do, give us the information and then they can move on. A lot of times good landing pages, they don’t have any menus on them. Because why do you want somebody to come there, and then punch out and go somewhere else and kind of get lost down a rabbit hole.
The other things that they have is they breed trust, they are easy to understand the information, you know, a lot of bullet points, lot of different short sentences, lot of images, there’s a form in a logical place, preferably above the fold, as long as that fits in well with the design. But above the fold is you always want to have a good form above the fold. And when you’re creating a landing page form, you want to make sure that you have a simple form.
So we know that they’re there for a specific product, we know that they’re there for specific information. So let’s not ask them lots and lots of questions about what they’re looking for, because we already know based on them hitting that page. Stripped down with design, use a nice minimal design, use short sentences, use bullet points, have a form, have a distinct URL that makes sense so that if you’re driving somebody from an ad, let’s say for a water bottle, make sure that the URL can be water dash bottle so that it all ties in and such a breed trust.
Have some trust factors on there if your product is on TV or in Forbes or anything like that. Put some of that stuff in there, and that’s going to go ahead and make everything just convert better.
At the end of the day, when all said and done, a landing page, a good landing page has a high conversion rate. And we want to make sure that we’re stripping away any of the other distractions. So, hey, thanks for checking us out. For more information on landing pages or whatever else you can always catch us at Trinitywebmedia.com, and you can listen to our podcast there at Trinitywebmedia.com/iTunes.
While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit