After coming across an interesting article on content marketing, we’ve got some key content marketing statistics to share. We sometimes hear, “blogging is dead,” but in reality, this is far from the truth. A blog has remained as one of the best ways to stay connected with your audience/potential clients. According to Convince & Convert, 71% of people surveyed state they would go to a companies blog before pulling the trigger on any decisions. This is a huge percentage to be missing out on.
Also, as presented by Animoto, 32% of buyers go to a company, social media account for committing to a project. Content marketing is all about giving your audience a reason to find you. With these staggering statistics, it’s clear just how vital a solid strategy can be.
Reference: https://www.convinceandconvert.com/content-marketing/content-marketing-statistics/
[Transcript]
Hey everyone, thanks for checking out another bonus episode of the New Marketing Show catching us on Instagram TV, YouTube, on our website, on our blog, we’re going to get more into that, or wherever you’re getting this content, we definitely appreciate you. So I came across an interesting article today from the good people at convincing convert jay bears company. And it pointed out some statistics and market research regarding content marketing.
So, there’s a lot of different statistics, I think there’s 15 different stats in there. But the two that I want to focus on right now are
about blogging and social media. So did you know that on people’s buying journey 71% of the people surveyed from demand Gen. Say that they review a company’s blog, before they go ahead and engage with that company at all, for any of their services.
So, you know, being a content marketing, and a web development and WordPress development company, we are big blogging, you know, I’ve been blogging for 10-12 years, been blogging for Trinity web media, on and on and on every week, been creating content and pushing out videos, and creating blog posts around that that’s all lives on our blog, because a consumer then can figure out exactly who you are, how you can help them what problems you solve a little bit of your brand personality before they even make contact or a buying decision.
So if everybody thought that, hey, blogging is dead, and etc, etc. Blogging is not dead, with 71% of the people who serve were surveyed from demand Gen say, we go to a company’s blog, before we make a buying decision. I think that that’s alive and well. The other statistic that I want to point out is and this one comes from Animoto is that 32% of all buyers say that they view a company or service providers social media account.
If you are managing a brand social media account, be this that people are checking you out, they want to see how you interact with other people. They want to see what kind of content you’re pushing out. Again, that refers to the blog, they want to go and see how you address concerns. They want to see how often you post, they want to see how attentive you are. They want to see the quality of posts that you’re putting out.
Also, if you are managing your personal brand, like I do at grtaylor2 across Twitter, Instagram, LinkedIn, Facebook, they’re also going to look at that and say, okay, is this somebody that I want to do business with? Or is this somebody that I don’t know so much. So digest those two stats. 71% of all consumers go to a blog before making a business decision. 32% of all consumers go to social media accounts before making your buying decisions. Proceed with caution. And when it comes to content, keep pushing out content, keep pushing out content that helps people keep pushing out good content. Keep pushing out valuable content. And I think that you’re going to rise through all the noise that’s out there.
Hey, thanks for checking us out. For more episodes of the New Marketing Show. You can catch us on iTunes, Spotify, iHeart Radio, wherever you get all your other favorite podcasts. Type in the new Marketing Show. I’m sure it will come up. Talk to you soon.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit