• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Solutions
    • Web Design & Development
    • Digital Marketing Services
    • Content Creation & Media Development
    • WordPress Maintenance Plans
    • Custom Privacy Policies
  • FAQ
    • Web Design FAQ
    • Digital Marketing FAQ
    • Content Marketing FAQ
    • Social Media FAQ
  • Portfolio
  • About
  • Articles
  • Podcast
  • Contact

Trinity Web Media

The Digital Marketing & WordPress Development Experts

Is There Value in FAQ Pages?

January 13, 2020 by Nate Baldwin

Is There Value in FAQ Pages?

As we continue to transition into the world of Gutenberg, more and more possibilities are being explored. With the help of our favorite SEO tool, Yoast, you can utilize structured blocks to optimize clean FAQ pages. The future of Gutenberg has, at times, felt rocky, but as more plugins just on board, the world of WordPress development will expand.

It is exciting to take on the challenges of new technology while embracing change. As marketers, we once believed that if you needed a FAQ page, you simply weren’t doing your job in the first place. But, with updates, we now see FAQ pages as a massive opportunity for your site’s SEO rankings.

Interested in learning more about how FAQ pages can help your site grow? Check out this week’s Trinity Web Minute with Greg Taylor.


[Transcript]

Hey everyone, thanks for checking in, another bonus episode of the new Marketing Show catching us on Instagram, TV, YouTube. Wherever you get our podcasts and content, we definitely appreciate you today. I’m gonna change my tune on something. And I was standing firm on this for quite a long time, FAQ pages frequently asked questions.

So it has always been my approach as a marketer, and as a content marketer and content creator, that if you really have to keep directing people to FAQ pages, if you have to keep giving them links that FAQ pages are relying on your FAQ page to answer simple questions.

There’s a gap in your content, but the tides have turned. So now with Gutenberg, with Yoast SEO, with structured blocks from Yoast SEO, and with all of the the schema markup that Yoast can now handle with a structured box.

I am getting to love FAQ pages, it’s an easy way to get your content ranked. Because if you use Yoast, and you use the properly structured data block from Gutenberg, within WordPress, that content, the code is going to be so clean, the code is going to be so search friendly, that it’s going to help you rank better.

So now, what we’re doing for our company and what we’re going to start doing for clients is we’re going to create FAQ pages on bunch of different topics. So like for us, we are FAQ page now, for social media marketing, we have FAQ page, your web design, FAQs, your content marketing, etc, etc.

We find this content is an easy way to get people into the site, answer their questions in a short amount of time, and then also get them on their way and maybe get them to contact us or to you know, consume more of our content.

You know, an FAQ page a good structured FAQ answer also is a quick way to qualify. You as being an expert and letting them know that you know exactly what you’re talking for. And you are the type of provider who can solve their problem.

And they also kind of enjoy maybe the personality, the tone of the brand, etc, etc. So, where once i really really was down FAQ pages, times of churn, I’d like FAQ pages now, as long as they’re done correctly, using WordPress, Gutenberg, using Yost using structured content of schema, if you know how to go ahead and write that content, or Reto already with the schema markup. Awesome.

Disregard everything I just said, you already know what we’re talking about. But if you don’t know about that, check it out. So create good FAQ pages that are helpful. You’ll see yourself ranking better.

Hey, thanks for checking us out. We’re coming back strong next week, next couple of weeks with full episodes of the New Marketing Show. Make sure you check us out at Trinitywebmedia.com/Apple-podcasts or get us wherever you get your other podcasts.

See you soon.

More Episodes of The Trinity Web Minute

  • Follow These Accounts to Stay Updated on Instagram
  • Going Viral Doesn’t Equate to Social Media Success
  • Instagram Update: Adding Links to Your Story
  • How to Stay Sane as a Social Media Expert
  • Which DAWs Do We Use & Why?

Filed Under: Trinity Web Minute

What our clients say…

I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit

Primary Sidebar

Topics

  • Behind The Scenes
  • Business Insight
  • Digital Marketing 101
  • Marketing Tools
  • Press Releases
  • Social Media
  • The New Marketing Show
  • Trinity Cares
  • Trinity Web Minute
  • Uncategorized
  • WordPress

Some kind words…




Footer

Need Help?

Talk to us.

Trinity Web Media is located in Hunterdon County, NJ and all projects are proudly built with US talent.
_
About Us
Services
Contact Us

In the heart of Sergeantsville, NJ our team works on the second floor of a historic building.
_
541 Rosemont Ringoes Road
Stockton, NJ 08559

Feel free to contact us via email or the old fashioned way. We know sometimes it’s nice to talk to a real person.
_
t: +1 (908) 917-5001

© 2023 · Trinity Web Media • New Jersey Web Design by Trinity Web Media • Privacy Policy