It should come as no surprise that content marketing is quite complex. It takes time to wrap your head around exactly how effective this form of marketing is. When you create a useful content marketing strategy, the question remains, are you selling throughout it? The bottom line is, content marketing isn’t just about selling; it’s about being helpful.
Once you provide relevant content that helps your potential clients, selling comes second hand. Content marketing is all about getting in front of your consumers and providing expertise. Everything falls in line after that.
[Transcript]
Hey everyone, thanks for checking out another bonus episode of the new Marketing Show. So today I want to answer one of the questions that we’re asked quite often is how does producing content without selling my my merchandise or my product service and brand really helped my business?
So, you know, our answer is, you know, content marketing is quite complex. First of all, content marketing isn’t necessarily only about selling, it’s about being helpful. And it’s about positioning you and your business as experts in your desired field.
So the more that you can be positioned as a subject matter expert, definitely the more credible you’re going to be and the more people are going to look to work with you.
That’s the derivative of not selling the not another thing is by producing good quality content, you’re going to help your business’s site, get seen through search and it’s going to rise through the ranks and kind of get through all the other noise that’s out there.
Whenever you’re creating content be as helpful as possible answer as many real life business example, examples as possible. And what’s going to happen is people are going to already know what you do, what you’re selling what your products are, because they’re already on your website. And if they if you are helpful, and you’re able to solve their problem, they’re going to want to learn more. It’s just the way that this works. So give it a go.
Try producing as much content as you can without selling anything, ie what we just did. So hey, thanks for checking us out. For more episodes like this. You can get us at the New Marketing Show at Trinitywebmedia.com/Apple-podcasts.
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I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit