• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Solutions
    • Web Design & Development
    • Digital Marketing Services
    • Content Creation & Media Development
    • WordPress Maintenance Plans
    • Custom Privacy Policies
  • FAQ
    • Web Design FAQ
    • Digital Marketing FAQ
    • Content Marketing FAQ
    • Social Media FAQ
  • Portfolio
  • About
  • Articles
  • Podcast
  • Contact

Trinity Web Media

The Digital Marketing & WordPress Development Experts

Email Marketing Tricks & Tips

September 26, 2019 by Nate Baldwin

Email Marketing Tricks & Tips

One of the most tested and proven marketing strategies is using email marketing. This valuable technique has proven it’s merit over time and this doesn’t look like it’s changing anytime soon. When it comes to email marketing tips, there’s a lot to cover. On today’s Trinity Web Minute, Greg dives into the different things we value and how you can implement these ideas in your next email blast.

One of the most crucial aspects of email marketing is the strength of your contact list. Your contact list is the gateway to potential clients and should be treated like gold. Without solid contacts, your email marketing efforts will suffer.

Let’s go ahead and cover the importance of an active list as well as the basics to a sufficient email. Check it out!


[Transcript]

Hey everyone, thanks for checking out another bonus episode of the new Marketing Show, catch us on Instagram, TV, YouTube, wherever you’re getting this content, we definitely appreciate you. So today I want to talk about email marketing. So email marketing is one of the most valuable strategies that you can still use for your product service or brand. You know, email marketing yields a very high conversion rate when done correctly. So here are a couple of things that I want you to think about as you’re starting email campaigns. One, make sure you have a good data list. Your email list is a very valuable asset to your company.

Make sure that you have that make sure you preserve that. Second of all, can you segregate that list? Can you take people and move them into different buckets based on what your interest is whether or not they open your email, whether they’re open they’re interested in different products or services that you have like if you use Trinity for example, you know, maybe I would have one list that’s for WordPress development, one list that’s for digital marketing and one list.

That’s for something nice, maybe social media management or content marketing, etc, etc. From there, you can go ahead and you can push out the right message to each one of these different audiences and you get a higher open rate. For there, what you need to do is if you can go ahead and
craft a subject line that matters, and that relates to their interests, and one that’s compelling to pique your interest so that they can go ahead and open it. That is going to get you halfway home. Now, when you construct the content, make sure that content is a value and it relates to the subject line. Don’t do any bullshit, bait and switch, don’t do anything just to play games with them.

Again, you want to protect this commodity that you have your email list. So go ahead, separate your email list. Make sure you get a good subject line, make sure you have good compelling content in there and also deliver whatever you promised them. So when you take them from the email list to maybe a page on your site,
For other resources, make sure it delivers exactly what you promised.

Email Marketing is a matter of trust, do not break trust at all. And if you break trust, you’re going to start losing people and that’s no good. So hey, thanks for watching. For more content like this, you can check us out at Trinitywebmedia.com/podcasts.

More Episodes of The Trinity Web Minute

  • Follow These Accounts to Stay Updated on Instagram
  • Going Viral Doesn’t Equate to Social Media Success
  • Instagram Update: Adding Links to Your Story
  • How to Stay Sane as a Social Media Expert
  • Which DAWs Do We Use & Why?

Filed Under: Trinity Web Minute

What our clients say…

I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit

Primary Sidebar

Topics

  • Behind The Scenes
  • Business Insight
  • Digital Marketing 101
  • Marketing Tools
  • Press Releases
  • Social Media
  • The New Marketing Show
  • Trinity Cares
  • Trinity Web Minute
  • Uncategorized
  • WordPress

Some kind words…




Footer

Need Help?

Talk to us.

Trinity Web Media is located in Hunterdon County, NJ and all projects are proudly built with US talent.
_
About Us
Services
Contact Us

In the heart of Sergeantsville, NJ our team works on the second floor of a historic building.
_
541 Rosemont Ringoes Road
Stockton, NJ 08559

Feel free to contact us via email or the old fashioned way. We know sometimes it’s nice to talk to a real person.
_
t: +1 (908) 917-5001

© 2023 · Trinity Web Media • New Jersey Web Design by Trinity Web Media • Privacy Policy