If a client doesn’t understand your value, the dynamic of your relationship is going to turn for the worse later down the line. From the beginning of a client relationship, you need to establish the value of your work and just how much effort goes into everything.
One interesting takeaway we’ve seen with clients is the issues that arise from overdelivering. Here at Trinity Web Media, we always do our best to provide a streamlined and comprehensive process to complete tasks for our clients. Unfortunately, when you become so good at your job, the client perceives what you do as being easy. When your value is diminished and perceived as being easy, what’s stopping the client from trying to do things themselves?
Join Greg Taylor as he explains a problem that many experienced marketers run into. To ensure the longevity of a client, always make sure you demonstrate your value to the fullest.
[Transcript]
Sup, everyone, Greg Taylor Trinity web media, here’s another new marketing show for you. So real quick, you know, I keep going back and forth always with the team and with everybody that we work with and evaluating client rosters evaluating new business. And the biggest thing I always come to is how are we showing value? How are we demonstrating value? How are we going ahead and making sure that our clients understand how valuable we are to their team.
Now, there’s a couple things here, one, if somebody doesn’t see your, your value, you know, and if you didn’t set things up, correctly, in the beginning, you know, it’s hard to come back from that, you know, so I encourage everybody to make sure that you have things set up well, in the very beginning to make sure that you are you start off on the right track.
So it’s not something that you have to overcome later. Another thing is like when you’re a professional, and you’re good at your job, and you execute at a high level, and you get good results, and you get things done, you know, within budget on time, you know, the three things, three criterias, here, let me but digress, get things done on time. Execute properly and do an amazing job and get results.
Charge according right. If you can do that what happens is, you know, a lot of times for some people, it becomes to look easy. Like, oh, you know, let’s talk about WordPress, you know, managing a WordPress site and making updates and posting and make sure the servers running and everything is all good. That’s easy. Yeah, it’s really easy when you know, what you you’re looking for when you’ve done it for the last 10 years, etc.
But the thing is, is that if you don’t tell people exactly what you do, and how it impacts them, if it’s not done, and why it takes so much time to do, what happens is at that point, people, sometimes some clients will think that they can handle it themselves. And they can well, why am I paying Trinity Web Media.
To do this, when I could do this, or when my cousin son’s nephew, or when the office manager can just do this, you know, it seems so easy. So the more that you tell them exactly what you do, the time that it takes to do it. And more than that, the experience and the time that it took for you to learn how to do it really well.
You’re starting to set your value proposition up and you’re starting to set the relationship up, built on value and built on, hey, maybe not everybody can do this. Now there are some clients who will want to know, and they should know, right? Everything that you do and how to do it. I have a lot of client clients who are like, super inquisitive, and they want to learn and they want to know, just because they want to know what’s going on. No problem. No problem. And then typically what happens with them is they say, holy shit, it’s a lot of work. Wow, it’s a lot. Okay. I understand why I’m paying you to do this.
So the things that we have to remember is demonstrate your value. Make sure people understand what you’re doing and the time correlation again, we’re in the time for dollars business, and the results that it achieves and also the impact if it’s done incorrectly, or wrong.
Hey, thanks for checking us out. We’ve been doing these things on reels. My man Nate says we’re getting a lot of good views on Instagram real so definitely check it out. Like subscribe, hit that notification button, all that good stuff and we’ll keep making videos. Thanks!
While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit