This week Trinity Web Minutes have been centered around the who, what,
when and why of blogging. Today, Greg Taylor goes into further detail on where he finds inspiration for the content he produces, what the goal of our blog is and what better blogging can do for your business.
Finding Content
Inspiration for content is everywhere and depending on the goals of your blog, can be about anything. Our inspiration for our blog comes from the questions people email in or ask Greg when he speaks at conferences. By answering questions, chances are you are solving a problem for more than the person who asked the question.
Goals
Trinity Web Media’s content goals are to produce content that is helpful, addresses the needs of clients and to solve a problem. We are consistent with our blog and focus on being a trusted resource for our audience. By establishing trust with your audience, you become their go-to source for information which can increase your brand’s visibility, grow your community and lead to increased conversion.
Watch more to see how better blogging can affect your business.
If you like this video, why not try out our podcast. The New Marketing Show talks about how effective digital marketing solves business problems.
While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit