How Important Is a Blog to your brand? Does having a blog even matter any longer? Why should our company have a blog? These are all good questions when it comes to your digital marketing and content marketing strategy.
This week on The New Marketing Show we dive into this topic and provide you insight from 15 years of blogging.
Kevin Eberle and Greg Taylor, hosts of The New Marketing Show and Founders of Trinity Web Media believe blogs are the central point of your content strategy. Your branded and optimized blog is the one place on the Internet, you can stake your claim and own the content your are creating and publishing.
How Important How Important Is a Blog Discussion Points
• The best time to start a blog
• Post/Content length and frequency
• The importance of owning your own content and where it’s published
• Where to get content ideas
• What makes for a successful blog