When you begin a project and start working towards the launch period, there are several key phases you do not want to miss.
Whether the launch involves a website or a marketing campaign, it’s essential to stay prepared. Before launching anything, our team makes sure we cover these 3 fundamental phases.
If you skip these steps, the results of your launch will feel rushed and limited, trust us. Always make sure you take the time to ensure everything is in the proper place. With these three phases, you can be sure you aren’t missing a beat.
Check out this week’s Trinity Web Minute with Greg Taylor to learn more!
[Transcript]
Everybody, welcome to another bonus episode of the new market show catching us on Instagram, TV, YouTube, all that good stuff, definitely appreciate you.
So today I want to talk about the different phases that we go through when we’re going to towards a launch, whether it’s a launch of maybe a new website, maybe it’s a launch to promote an event, maybe it’s a launch to promote a new product or product project.
So there are three different phases that we go through. One is raising awareness. One, we you know, you have to let everybody know what you’re doing, why you’re doing it, why it’s important, how it impacts them.
If you put things on, you know, it’s the what’s in it for me type of concept. So if you are able to make people connect with it, it’s going to resonate a little bit differently. The second thing is start to create the buzz card start to build the excitement towards it.
You know, that’s why you see a lot of you know, that’s why coming soon pages are so you know, popular or, you know, just splash page Or just, you know, teaser information where you start to generate buzz, and you start to generate a lot of excitement about what’s coming up.
And definitely when you know you, between phase one and phase two, you can kind of you can tie in some of those gaps and tie in some of the details and let people know, okay, this is what’s coming soon. Oh my god, this is how it’s gonna affect you and impact you, this is so great.
This is why you need to be a part of it. The final phase is the conversion and to get people through the door, you don’t have them sign up, have them may buy tickets to your event, maybe go ahead and, you know, generate traffic to your site, you know, anything like that.
So, when you do the first two things successfully, especially when you build buzz, what’s gonna happen is you’re going to tie into the fear of missing out a little bit.
When you go ahead and you launch the actual product and you tell everybody your product. The key thing is And the third thing Don’t disappoint anybody, and make sure that you deliver on what you’ve promised in the first two steps.
So let’s say you’re having an event, the first thing is to tell people why the event is so important, and how it impacts you.
The second phase of the marketing would be the create the bus and this is going to be amazing. This is who’s going to be here, this is the guest speakers, or maybe this is the selected entertainment. And then the third one is make sure that they know how to go ahead and get all the information, maybe get tickets, maybe buy tables, maybe go ahead and, and create all of that excitement to say this is how now you can cash in on phase one and two.
So hey, I hope this helps. And for more episodes of the new marking show, make sure you check out Trinitywebmedia.com/Apple-podcast, or you can get us on on YouTube Stitcher, I Heart Radio, pod bean, Spotify, all those good places, so talk to you soon.
While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit