Our world has never been more connected. By the time you finish reading this sentence, it will be even more so. The internet has innovated the way we live, the way we communicate, and the way businesses can connect with their fans and potential client base.
Digital Marketing 101
Digital Marketing is the electronic advertising of a company, brand, product or service leveraging data and platforms made possible by the internet. Social Media channels such as Facebook, Twitter, Linked in, and Pinterest- just to name a few, play an important role in a brand’s online presence. However, a multi-faceted approach tends to yield superior results. Behavioral Targeting Campaigns, Search Engine Optimization, Content Creation, E-Mail Marketing, and Rich Media are just some options to a more rounded approach.
What are the Most Common Goals of Digital Marketing?
There are three common goals of Digital Marketing. They are:
Brand Promotion- Introduce your Business to potential clients that may not know who you are and what you do and letting your target audience know you exist is key.
Build Preference- Digital Marketing is a great way to highlight your brand and show your audience why they should prefer you over the competition.
FIVE Digital Marketing Facts:
- Nearly half (46%) of people say a website’s design is their number one criterion for determining the credibility of a company. (NewsCred)
- B2B companies that blog generate 67% more leads than those without blogs. (Social Fresh)
- Over 70% of US online adults use some form of social media networking. (Heidi Cohen)
- Facebook accounts for 15.8% of total time spent on the Internet.
- 71% of companies planned to increase their digital marketing budgets this year, by an average of 27%. (Econsultancy)
Sell Products or Services- Leveraging data and your network can help you market products and services to your online network.
Why Every Business Should be Marketing Themselves Online
Television commercials, radio spots and newspaper ads require big budgets, something that the majority of small to mid-size businesses simply can not afford.
Digital Marketing has created advertising avenues for Brands that did not exist 20 years ago. Today, a brand can connect with potential consumers, all over the world with a modest monetary (or time if you decide to go the DIY Route) investment in their organic marketing efforts.
Not only has the rapid growth of the internet disrupted traditional marketing methods, it has changed the way consumers spend their time – from researching products and services, to interacting with the brands they choose to do business with. We believe that businesses today cannot afford to ignore the importance of a strong digital footprint – especially when data tells us it is directly tied to a brand’s credibility, visibility, and consumers’ daily habits.