Launching and maintaining a digital marketing campaign for your brand can be overwhelming. Especially if you are new to the world of online advertising. Our advice? Take a step back and make sure you understand these simple keys to a successful digital marketing campaign.
A Commitment to Consistency
A common mistake we often see is an inconsistent effort with digital marketing. Building an audience around your brand and content will be extremely difficult without making a commitment to being consistent. The truth is, infrequent social media posting and blogging efforts don’t paint the prettiest picture to your audience. Creating a regimen that you can stick to and following through with it is a basic building block of any effective digital marketing campaign.
What Do You Want to Achieve
Set goals for yourself. What do you want to accomplish with your efforts? Do you want to increase conversion, brand awareness, or preference? Be specific and make sure your marketing supports what you set out to achieve.
Harness the Ability to Become Your Own Publisher
A brand’s online capabilities have grown exponentially over the past decade. At this point, every brand with an online presence can become their own publisher. Don’t be afraid to harness the voice created by social media, your website, and other platforms. Let the world know who you are and what you do.
Identify Your Target Audience
Understanding who has a need for your product or services will help make the most of your efforts. Dialing in on the content your target audience consumes and their preferred method of consumption can help put you miles ahead of your competition. Chances are that you already know your target audience, do some research and find more common ground and interests.
Quality Content
The content you publish paints a picture of your brand and shapes your audience’s perception of who you are. Whether you publish blog posts, articles, videos or podcast invest time in your process. Do your research, use great visuals, share a simple and clear message and most importantly be helpful.
Don’t Underestimate the Power of Automation
Embrace tools like Buffer, TweetDeck, and other time-saving platforms. Investing a little bit of time automating a digital marketing campaign can help save countless hours in the future. When it comes down to it, time is our most important resource- something we can never get back. Always invest your time and energy in the most efficient manner possible.
Data Driven Campaigns
Review invaluable data like website and social media analytics, keyword research, and conversion stats. Analyze it and make current efforts even better. There is always room for improvement; data can also indicate important trends and opportunity.
Strategy Before Action
A concise strategy is the foundation upon which any successful digital marketing campaign is built. Strategy is composed of everything we have highlighted above with some bigger picture insight in mind. Keep your business goals in mind when hammering your strategy out, after all, you will measure the progress and performance of your campaign with them in mind. Don’t feel married to your strategy. Switch it up when data and objectives support a new direction.
While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit