Creating effective content does not really need to be a mystery. The Trinity Web Media site talks a lot about content and how and why to create effective content. [Trinity Web Media Content Marketing Article Archive] For the record, here is a concise step by step process we use to creating effective … [Read more...] about Steps For Creating Effective Content
Episode #80 The New Marketing Show: WordCamp Phoenix: Fundamentals of a Kick Ass WordPress Site
Look at that; we've reached episode #80! We want to take some time to thank all of our listeners who have been tuning in every week; it's been a great journey. On today's special show, we throw things back to Greg Taylor's 2013 WordCamp Phoenix speech. His speech titled, "Fundamentals of a Kick … [Read more...] about Episode #80 The New Marketing Show: WordCamp Phoenix: Fundamentals of a Kick Ass WordPress Site
Is Your Brand’s Messaging Getting Lost?
Far too often, we see marketers trying to do way too much with their brand's messaging. Keep in mind how much more useful things can get when you begin to simplify the process. The best way to relay a message to your audience doesn't need to be overly complicated. Here at Trinity, we make sure … [Read more...] about Is Your Brand’s Messaging Getting Lost?
The Purpose of Your Content
When it comes down to it, the value in of your content marketing strategy lies in who you are creating it for & how you go about using it. So, today Greg Taylor goes over the purpose of your content, the value of having goals that are attached to it and how you can use this content in … [Read more...] about The Purpose of Your Content
Setting Content Marketing Expectations
Setting content marketing expectations is essential. Not all content is created equally, and not all content serves the same purpose. If you try to use one-size-fits-all (audiences) content marketing approach, you are sure to fail. It's easier to set and measure goals when you set … [Read more...] about Setting Content Marketing Expectations
Episode #79 The New Marketing Show: Trinity Web Media’s Five Rules of Digital Marketing Success
In a recent article published on our blog here at trinitywebmedia.com, Greg details five essential digital marketing rules. In the marketing industry, it's common to refer to the same techniques over and over again. More often then not, these techniques will actually harm you in the long run. Tune … [Read more...] about Episode #79 The New Marketing Show: Trinity Web Media’s Five Rules of Digital Marketing Success