Sometimes the role of sales and marketing are blurred, and sometimes the role of sales and marketing are quite clear. When Sales has a defined sales process that is established and proven, it's marketing's job to support that sales process and the team. Conversely, if a sales department does not … [Read more...] about The Role of Sales and Marketing
Establishing Marketing Goals
Without setting marketing goals you have no idea how your campaigns or initiatives are performing. Marketing Goals are one of the most overlooked items when small businesses are executing their digital marketing strategies. Set marketing goals, review them often and tweak as needed for the successes … [Read more...] about Establishing Marketing Goals
Instagram Link In Bio Hustle Be Gone
The amazing growth of Instagram in undeniable. Soon the popular photo-sharing network will have over 800 million active users. That's a lot. A whole lot. To me, the fact that you cannot post links directly in the captions is a blessing and a curse. This functionality yielded the almighty, link in … [Read more...] about Instagram Link In Bio Hustle Be Gone
Episode #4 The New Marketing Show: The Cost of Breaking The Brand Experience
Veteran marketers know how expensive and hard it is to build a brand and how easy it is to break the brand experience. If you do not pay attention to the details of your digital marketing strategy you will start to give away brand equity. Stop for a moment and think back at an awful experience you … [Read more...] about Episode #4 The New Marketing Show: The Cost of Breaking The Brand Experience
Iteration Velocity and Embarrassment With Marketing Ideas
Trinity Web Media & Development believes that digital marketing ideas are never complete and they go through constant change. Iteration is the name of the game, but you need to move with some velocity and sit on things. Don't worry about being embarrassed of a launch. I prefer giving the … [Read more...] about Iteration Velocity and Embarrassment With Marketing Ideas
Just Say No Sliders For Your WordPress Site
Please, say no sliders for your WordPress site. Sliders are the bane of developers existence. I have no idea why your brand would prefer to have their key messaging and hero image seen every five, 10 or 15 seconds. How does this make no sense? As with anything else, what was once cool, slick and on … [Read more...] about Just Say No Sliders For Your WordPress Site