What do you do? Are you a helicopter company? Do you build houses? Or are you an auto mechanic? You may be by trade, but in to set yourself apart from others in your market you also need to be a media company. Yes, a media company — you are your media company.
Also, when you are a media company, you must be a storyteller.
I have always been an action sports aficionado. Ever since I was a teenager, I was active in skateboarding. Today, if you look at the brands in the action sports vertical what do they do best? They don’t always make the best wheels, shoes, clothes, etc., but they do well is tell their story in the media.
Case in point: Red Bull. GoPro. Vans. Anti-Hero.
These brands understand the importance of controlling the narrative and correcting the facts. They know it so well that they do it through self-published media.
What is Self Published Media
Self-published media is, but not limited to social media channels like YouTube, Facebook, Twitter. It is also podcasts and video production for your website.
This form of broadcast allows your brand, whether it be personal or professional, to be seen as industry thought leaders and subject matter experts. Being perceived as an expert in your field will set you ahead of the complacent competition.
Working with a professional company to help you craft the narrative, and strategically broadcast your story is very important. Companies like Marketing Press and Trinity Web Media will help you find your voice, give you a platform that works for your brand, and teach you how and where to broadcast (or as I like to say — tell your story.)
Resources:
The Business of Story Podcast: Park & Co.
