Owning your domain – how important is this really? Can I use an alternative spelling or my company? We hear this often. People think of a brilliant company name only to find out the hard way that the domain name is not available.
This is a sticky situation that you need to navigate carefully. In this week’s episode of The New Marketing Show Kevin & Greg talk about the business naming process and why it is important to own your own name on the web. Check it out and please leave us a comment or review on iTunes.
Owning Your Domain Key Takeaways:
- Whenever possible work with professionals to help you with naming and securing social media handles and domains.
- Purchase a domain for the longest term you can afford.
- Owning your name’s domain is the start of controlling your own reputation and destiny.
Trinity Web Media uses namecheap.com for all our domain purchases.
While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.