This is the Greg Taylor WordCamp San Diego presentation for Sunday, April 15. The session, “Stop Selling Websites and Start Solving Problems” is a topic that should not be unfamiliar to the audience of The New Marketing Show.
For many, this is old hat, but surprisingly enough, this is a new concept for many people within the WordPress Development world. When you sell you are fixated on how the customer can help you, but if you tackle things from problem-solving mode you help a client.
Key Takeaways From The Greg Taylor WordCamp San Diego Session
People are skeptical of what they do not understand.
No one likes to be sold
Never put revenue in front of service to others
You are not being hired to solve your business problems
If you prefer to listen to this audio with the slides from the WordCamp San Diego talk it can be viewed below or on YouTube.
While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.