Luckily, my partners and business friends are involved in a large spectrum of music. We have an extensive range of fandom: from avid players to avid listeners – and much of our conversations at some point or another evolve into artist discussions, music sharing, or even going the step further to physically attending a music event together.
All of these avenues – listening, sharing, and viewing –have evolved due to the Digital Age we find ourselves in today. Whether it is sharing a music video on YouTube, posting a live concert to Instagram, or perusing the countless hours of music on Soundcloud or iTunes – music and digital find themselves benefitting from the intermingling of their very existence.
Photo Credit: Media Law Monitor
As of 2014, Instavisits reported that for the first time ever, the music industry derived the same revenue from digital channels as from physical sales. Which means anyone whose music was not optimized and well presented on the World Wide Web was left in the dust. That is just the tip of the iceberg.
Fans expect to see their favorite artists on a webpage, follow them on a social media platform, or watch them on YouTube. Capitalizing on this plethora of digital personal billboard space is important to artists – old, current, or new – as digital media is the communication of now. Those who once did research and had to call a phone line in order to buy tickets, or go to their local music store, now find the ability to buy tickets to a concert and buy a CD within the time it takes to eat lunch at one’s desk.
Exploring the relationship between an industry and digital media is the best way to illustrate how times are swiftly changing. Are there other avenues of music that you see affected by social media, video, or other types of Digital Media? Feel free to share with us your thoughts, and what you’ve collected as you peruse your iPod’s library this week.