I am proud to be selected as a speaker at WordCamp San Diego 2018. WordCamp San Diego is my hometown WordCamp, and it is a great honor to stand in front of my contemporaries and other WordPress enthusiasts and have a dialogue about my chosen topic on April 14th & 15th, 2018.
Over the years, I have spoken about content creation and content marketing in detail. This year, I am diving into a new topic, and something Trinity Web Media is passionate about — problem-solving.
WordCamp San Diego Talk
Stop Selling Websites and Start Solving Problems
Yes, Trinity Web Media is a digital marketing company and a group of WordPress developers — but not really.
(Follow me here.) At its essence and fundamentals, Trinity Web Media is a problem-solving organization. We solve business problems. Some problems large, some small and biting and some crippling. We solve business problems with effective digital marketing and web development. (Period.)
Through my experience of running digital marketing teams and WordPress development in New Jersey, Arizona, and California I have learned that rarely do clients care about the tools you use as long as you address the problems at hand.
Think of it this way: Do your clients care if you build them a site that addresses their business problems and looks great with WordPress. I say about 90% of our market doesn’t care how we build it as long as it is scalable, manageable and works with the brand’s goals. We are the ones who care about WordPress, not them.
If you can make this paradigm shift across the board and stop thinking that marketing tools and tactics are a replacement for the strategy you will be on your way to a successful client engagement.
My 50 minute (including Q&A) WordCamp SD talk on April 15th at 12:00 dives into this topic. Come join me, let’s have a dialogue on this topic, share some laughs and run better businesses.
WordCamp SD:
San Diego City College, Math and Science Building
1529 C St
San Diego, CA 92101
(East Village neighborhood)
WordCamp Schedule
WordCamp SD Tickets
Trinity Web Media’s Co-Founder Kevin Eberle discusses WordCamp SD with Greg on a Bonus Episode of The New Marketing Show.
