The principles of content marketing (and social media) are simple. Connect. Engage. Perform. When you look at it logically it’s a simple step by step process:
Connect with your audience and the right people. Make sure your sphere of influence are people who can move the needle, help you learn and are comprised of your target audience. This is important. I would rather have a community of 100 people who I connect with vs. 12,000 followers that are scattered across the board. (Check out our podcast about Vanity Metrics.)
Engage: Make sure you are engaging with people and provide high value, perhaps even using an infotainment model. If you engage a connected audience you are starting to win the content marketing and social media battle.
Perform: Know your goals for each piece of content and how it moves you towards your desired results. This is the part where you can use the Review, Refine, Repeat methods Trinity always talks about.