In today’s quick moving and ever-changing digital environment, companies who do not harness the power of social media have found themselves falling behind the business curve. Participation is not the only important portion of social media management. Effectively managing and fine-tuning a business’s social presence helps to capitalize on the most engaged areas that customers and potential clients are creating interaction. Social media management is more than just managing social channels – it is identifying those channels which are garnering the most engagement from social media users, and focusing on what type of engagement works best for those specific channels. That may mean How-To videos, custom graphics, whiteboard video, facts, small clips of information, DIY, and other engaging, specially-crafted content. Figuring out what kind of content drives engagement to your channels is crucial when establishing a razor-sharp plan of action for social initiatives.
Social Media Management 101
- Connect with current and prospective clients
- Foster brand loyalty and retain clientele
- Interact and engage your target audience while increasing exposure
- Save time and maximize ROI
Trinity Web Media’s take on Social Media Management is a step-by-step approach. First, we utilize industry tools that allow us to create social posts for a client within one interface. Secondly, we analyze this data monthly to establish the top social channels based on follower growth, engagement, and website traffic. These KPIs (Key Performance Indicators) allow our team to suggest the type of content and best social channels that each of our clients is finding success in. This approach capitalizes on not only what is working- but will help streamline the efforts, and the time involved to curate content to focus on what works and what needs more work. Over time as data is collected and analyzed, we will share our findings and help fine-tune a social media management program that will work with each client.
Social media management is a big task for a small business – but we can certainly help give small business owner’s their time back.