This week’s episode of The New Marketing Show talks about how business owners get caught up chasing the wrong digital marketing metrics or vanity metrics. If you are not chasing the things that matter for your business when it comes to your marketing you are wasting time, energy and money.
Hosts Kevin Eberle and Greg Taylor discuss the number of social media followers vs conversion, bounce rate and unique web visitors among other topics. Listen and enjoy!
Stop Chasing Vanity Metrics Key Takeaways:
Stop spinning your wheels and fixating on things that do not matter
You will never make payroll based on socal media followers
Bounce rate does not matter
Focus on converstion. Conversion pays the bills