This week Kevin and Greg discuss the value of infotainment. It’s no longer enough to publish informative content, now you need to be entertaining and engaging as you do it. The more entertaining your rich media content is, the more chances you have to captivate, engage and create an audience.
Infotainment is not a new concept when it comest to digital marketing and/or education. Think back to television shows such as Sesame Street and other shows of the 70’s. These show understood the value in education while entertaining.
Key Infotainment Takeaways
• Shows like The Nine Club Show…Chris Roberts, Roger Bagley & Kelly Hart – those guys are just entertaining as they’re talking and doing their interviews and you are learning a whole lot about their guests.
• You must understand how important it is to grab and hold attention online. There’s a ton of competition a ton of noise, there are a ton of other options. Why are they going to watch your video or read your blog and go to your company website.
• The last thing you want is the Charlie Brown teacher syndrome when you are tying to disseminate information to a market or to an audience and all they hear is Womp Womp Wah Womp Womp
While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit