When it comes to email marketing, you need to be working with useful & pertinent data. It is important to collect data to reach out to your clients in a specific manner to increase open & click-thru rates.
One technique we utilize at Trinity Web Media is list segmentation. This email marketing strategy allows you to curate two segmented lists of engaged / non-engaged clients. Learn more in this bonus Trinty Web Marketing Minute episode.
Thank you for watching this Trinity Web Minute on list segmentation. For more content in audio format please check out The New Marketing Show on iTunes and wherever else you consume your podcast content.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit
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