When it comes to email marketing, you need to be working with useful & pertinent data. It is important to collect data to reach out to your clients in a specific manner to increase open & click-thru rates.
One technique we utilize at Trinity Web Media is list segmentation. This email marketing strategy allows you to curate two segmented lists of engaged / non-engaged clients. Learn more in this bonus Trinty Web Marketing Minute episode.
Thank you for watching this Trinity Web Minute on list segmentation. For more content in audio format please check out The New Marketing Show on iTunes and wherever else you consume your podcast content.