Making online marketing work with other traditional marketing efforts is not difficult. The only tricky part is tying in the ROI of offline marketing into quantifiable metrics.
There are many way to achieve this and in reality it is the only way to understand what works and what does not.
Think about this as or in the context of trackable phone numbers, dedicated urls and WordPress web pages where everything ties back into something digital.
Listen to Greg Taylor and Kevin Eberle discuss how Trinity Web Media approaches this situation with an integrated marketing approach on this week’s episode of The New Marketing Show.
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More Episode of The New Marketing Show
- Episode #112 The New Marketing Show: 5 Key Points for Staying Power
- Episode #111 The New Marketing Show: Why Content Marketing And Why Now More Than Ever
- Episode #110 The New Marketing Show: Online Brick-and-Mortar Stores
- Episode #109 The New Marketing Show: The Long Play
- Episode #108 The New Marketing Show: Message During These Crazy Times
While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.
I have hired Greg and the Trinity team multiple times for work on my own websites, and have also hired them to work on behalf of multiple clients. He is simply a pleasure to work with, in every respect. Smart but without the giant ego of some developers, Trinity Web Media works with his clients to achieve their vision in the best way possible — with careful attention to their interests, and thoughtful recommendations based on his expertise. • Susan Baier – Founding Marketing Strategist – Audience Audit