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Trinity Web Media

The Digital Marketing & WordPress Development Experts

Episode #76 The New Marketing Show: Building Microsites Around Personas

June 25, 2019 by Nate Baldwin

Episode #76 The New Marketing Show: Building Microsites Around Personas

Building Microsites Around PersonasAs digital marketing experts, Trinity Web Media utilizes several innovative strategies to help our clients reach their business goals. One of which we have been rolling out lately are microsites based on personas.

Greg often refers back to his quote, “If you try to be everything to everyone, you’re nothing to anyone,” which applies so well to many aspects of a business. Sure, sending all of your audience to the same landing page may yield results, but we like to do things differently by taking this to the next level.

Recently, we’ve introduced the idea of building microsites around personas. This way, you’re creating a unique page that speaks to a specified audience. By curating personalized messaging for each audience segment, you are virtually speaking directly to the consumer.

Thank you for listening, rating and reviewing The New Marketing Show on building microsites around personas. Listen on iTunes and wherever else you consume your podcast content.

More Episodes of The New Marketing Show

  • Episode #112 The New Marketing Show: 5 Key Points for Staying Power
  • Episode #111 The New Marketing Show: Why Content Marketing And Why Now More Than Ever
  • Episode #110 The New Marketing Show: Online Brick-and-Mortar Stores
  • Episode #109 The New Marketing Show: The Long Play
  • Episode #108 The New Marketing Show: Message During These Crazy Times

Filed Under: The New Marketing Show

What our clients say…

While I’ve known Greg for years from our time together in the marketing scene, I’ve only recently had the chance to work with Trinity Web Media on a client project. Not only was the team professional and their work spot on, they were amazingly quick to respond and required very little hand-holding along the way. I chalk that up to their past experience and a deep understanding of best-in-class services.

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About The Show

The New Marketing Show, by Trinity Web Media, is the only marketing podcast that focuses on solving business problems through effective marketing. Subscribe and enjoy the journey with your hosts Greg Taylor and Kevin Eberle from Trinity Web Media.

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In the heart of Sergeantsville, NJ our team works on the second floor of a historic building.
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541 Rosemont Ringoes Road
Stockton, NJ 08559

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