What is new media and what are some ways to leverage brand exposure through new media?
I recently represented Marketing Press at WordCamp Sacramento and spoke about this very topic.
New media examples include – but are not limited to – social media platforms, videos, podcasts, blogging, and other storytelling opportunities. The above options allow brands to A.) get noticed and B.) display how they solve problems and are experts in their industries.
We never recommend taking on too much, so pick and choose wisely. Once you decide on a direction, measure the engagement and gauge your audience’s response to the chosen outlet. Figure out what works – and then go with it.
Ok, but what do they do? Who are these new media outlets good for?
Social Media: Most social platforms are great for engagement. You can distribute a piece of content and start a conversation with your audience. Facebook, Twitter, LinkedIn and YouTube all have their own audience and engagement habits, so it is important to figure out what messages resonate on the various platforms.
Video Content: I personally love video content. Video is by far the easiest way to get others to get a sense of who you are. If you watch even 3 minutes of my WordCamp Sacramento presentation you can see my personality. Good, bad, or indifferent it is on display. This helps you connect with the audience on a personal level and humanize your intended message. (Check out our Trinity Web Minutes — where we publish short videos on various WordPress and digital marketing topics.)
Podcasts: Podcasting is another great way to show off your personality, but it also helps you get recognized as a subject matter expert. The interview format may be the most popular podcast format, but you can also do editorial rants, Q&A from listeners and other methods to keep your audience engaged. (Look for a future blog post for how to syndicate your podcast to iTunes in 5 easy steps.)
All these new media platforms are great for leveraging brand exposure and exercising your knowledge as a subject matter expert. Give something new a try, or contact Trinity Web Media and see how they can get you set up and started.