Trinity Web Media is often asked, “Do you need a website for your business?” And more specifically, “Do I need a website for my business?” Our answer, in short, is – it depends. Depends on whether or not you want to be successful. Let’s expand.
Our New Jersey WordPress Development team always uses the analogy:
Your digital marketing strategy is a solar system, and your website is the sun. Everything revolves around the sun and exists because of the sun.
Cliche yes, spot on, very much so. More than the sun, your own branded digital presence is your stake to your small piece of the web. Without this claim, you are fighting an extremely uphill battle. This seems very cut and dry to us, but to most people who are not used to solving problems using effective marketing it is not that simple.
Most Popular Questions We Hear When Discussing Do You Need a Website For Your Business
1. “My (insert me, my family member, business partner, employee or life coach) knows Facebook, can’t I just use that for my business?”
Sure, Facebook is a great way to reach your intended audience and grow your brand’s reach, but there are pitfalls. What happens to your content should Facebook disappear? Who legally owns what you publish on Facebook? How do Facebook’s ever-changing algorithms contribute to views or lack of views? Hmm…did you think about these things?
2.”I have a brick and mortar location and I do not plan on selling online”
Great. Many times brick and mortar businesses grow faster, because of online initiativs than their counterparts. If you open your doors and don’t have a platform to let people find your business you are in trouble. Yes, social media is huge in building buzz for Grand Openings, but after the hoopla quiets down – how will people find you? Hint: Web searches.
3.”We have a strong Instagram presence”
That’s cool, you are doing one thing right. Visually Instagram is the best platform for businesses to start to build their base. Between the rich content of video and photo Instagram can be very engaging. But what happens when someone needs more information and in the caption you play the Instagram link hustle game and say “Link in bio”? Where will you point them to Facebook, Twitter or worse yet Yelp? Instagram (and all social media are tools and a part of the solar system strategy.)
4.”I do not want to spend the money on a website”
Fair enough. WordPress development and other website work can be expensive. What you put into the site is what eventually you will get out of the site. There are ways to develop small business websites or brochure sites where you can publish content and draw people from social media back to the site for more information that are within any budget.
Social media a tool that is a part of a holistic content marketing and digital marketing strategy. Remember our solar system analogy — these tools are the planets that revolve around the sun.
So, Do You Need a Website For Your Business?
- Without a website you have no where to bring people to for more information about your products and services.
- Without a website you do not own any branded real estate on the web.
- Without a website, and with only a social media presence, your company has no chance of being indexed by Google.
- Without a website your business looks unprepared to serve your market.
- Without a website you have no platform to tell your story and control your own narrative.
The website is the sun, and social media are the planets drawing everyone back to the sun. Take our expert advice, yes — you need a website for your business.
If you have any questions about your business specifics and whether or not you still need a website, please contact us and we can discuss.