In the start-up world, it's all about staying on a constant grind and always working as hard as possible. BUT as important as it is to work your butt off to develop a digital marketing presence, it's equally important to take time off to recharge. There's a reason why Lebron James takes time off … [Read more...] about Taking Time to Recharge Your Marketing
Marketing Data Transparency
Marketing Data transparency is key to any reasonable and fruitful collaboration. Without knowing the exact metrics of how certain parts of your digital marketing or web development performs you are still guessing. Data is key to understanding what to do next and typically tells a bigger story. … [Read more...] about Marketing Data Transparency
Small Business Marketing: Adopting a Blue Ocean Approach
Small business marketing is no different from marketing business of a larger size. All digital marketing strategy and web development need to scale in one way or another based on the size of the company and the budgetary constraints. Well, there is one difference, and it has nothing to do with the … [Read more...] about Small Business Marketing: Adopting a Blue Ocean Approach
Episode #54 The New Marketing Show: Making Online Marketing Work With Traditional Marketing
Making online marketing work with other traditional marketing efforts is not difficult. The only tricky part is tying in the ROI of offline marketing into quantifiable metrics. There are many way to achieve this and in reality it is the only way to understand what works and what does not. … [Read more...] about Episode #54 The New Marketing Show: Making Online Marketing Work With Traditional Marketing
Putting Goals & Web Functionality First
Web functionality and your business goals should always be the most critical part of any WordPress site. Too often clients and businesses are consumed with how things look and not how they work. Almost anyone can make a website look good, but it takes a professional web developer to create a website … [Read more...] about Putting Goals & Web Functionality First
WordPress Does More Than Democratize Publishing – It Makes You Numble
I have always loved WordPress Founder Matt Mullenweg's mantra of Democratizing Publishing. When I found WordPress, long before we realized its power to launch a career - it gave me a voice. Often when I speak about The New Age of Content or Stop Selling and Start Solving Problems I refer to how … [Read more...] about WordPress Does More Than Democratize Publishing – It Makes You Numble