Is your WordPress site compliant with modern Web Content Accessibility Guidelines? If you are like most WordPress Developers or Web Designers you are probably scratching your head with wonder and confusion. Today, let's discuss what it means for your site to be compliant and tools to use. Web … [Read more...] about More About Web Content Accessibility Guidelines
Episode #56 The New Marketing Show: Working Marketing Funnels
On this week's episode of "The New Marketing Show," Kevin & Greg discuss working marketing funnels as well as different lead generation tools. The team also talks about social media contests and just how effective they can be as a lead magnet. Listen to Greg Taylor and Kevin Eberle discuss … [Read more...] about Episode #56 The New Marketing Show: Working Marketing Funnels
List Segmentation for Email Marketing
When it comes to email marketing, you need to be working with useful & pertinent data. It is important to collect data to reach out to your clients in a specific manner to increase open & click-thru rates. One technique we utilize at Trinity Web Media is list segmentation. This email … [Read more...] about List Segmentation for Email Marketing
Translating Your Website
Its crucial to reach out to your brand's audience by speaking to them in the most effective way possible. Your digital marketing strategy should be as inclusive as possible. Let's start by translating your website into different languages. Think about it, if you’re serving a community that’s … [Read more...] about Translating Your Website
Why Retargeting Works
A lot of people ask us why retargeting works so well for brands. Successful digital marketing relies on a couple of premises: get people's attention, offer them something of value and if that does not work -- a way to bring them back to you again. For this article we are going to focus on the third … [Read more...] about Why Retargeting Works
Episode #55 The New Marketing Show: Blue Ocean Marketing For Small Business
This week on The New Marketing Show Kevin and Greg discuss Blue Ocean Marketing vs. Red Ocean. Based on the book Blue Ocean Strategy by W. Chan Kim, Renée Mauborgne, we talk about how doing what everyone else does with digital marketing and web development and living in a world of competition … [Read more...] about Episode #55 The New Marketing Show: Blue Ocean Marketing For Small Business